DELIVERABLES: Retail Product Consulting, Brand Identity Strategies, Event Planning and Management, Marketing, Media Relations, and Public Relations. CUSTOMER PROFILE: Helped to position Moore Unique in the ‘Facial and Body Cleansers and Shaving’ market for razor bumps, razor rash was facing persistent comp sales declines, and its portfolio contained a material number of low-or negative-profit. SOLUTIONS: Pagegirl101 conducted a top-to-bottom assessment of the business, brand positioning, marketing, in-store concept, and online stores. The new strategy helped better position Moore Unique and its products in the emerging male grooming market as the go-to source for premium men’s grooming products.