DON'T UNDERESTIMATE THE POWER OF TRADITIONAL MARKETING STRATEGIES

We live in a digital world, its true. That doesn’t change human nature, and it doesn’t mean that the same forms of marketing that have worked for hundreds of years have suddenly stopped working. Some clients chose to use our services to execute traditional marketing campaigns that fit into their existing marketing strategy, but often we work with our clients to develop multi-channel marketing strategies that combine traditional marketing techniques with complimentary digital efforts.

WE HAVE EXPERIENCE EXECUTING MARKETING TECHNIQUES FOR SMALL TO MID-SIZED BUSINESSES.

Our clients are often engage our services for:

Trade Show Displays

Stand out from the crowd at your next industry event.

Get noticed, generate foot traffic, and create a brand experience at your next trade show or industry event. We design trade show displays around a variety of exhibit systems, and we work with our clients to find the right system that will create the perfect experience for their brand while maintaining functionality.

Brochure Design

Improve your revenue with concise, targeted, and compelling direct mail.

We partner with clients to design and implement powerful direct mail marketing campaigns. Our direct mail marketing goes out to your target audience, and helps build your bottom line. We provide: Direct mail postcards and letters Door hangars and promotional items Brochures, Flyers, & more…

Print Advertising Design

Reinforce your brand and communicate your marketing message with the power of advertising.

Banner Design

Retractable Banners, Retractable Signs, & Banner Stands!

Design unique retractable banners to stand up and stand out at trade shows. expos, and more. Banners are typically used to draw attention to a business or an event. They are instantly noticeable because of their size or their color, which draws the eye. In a busy area, a banner can be used to separate a business from the rest of the crowd. Large Banners are typically used as tools for an announcement.

Advantages of traditional marketing

One of the major goals of every business is, of course, to grow and maintain a strong and loyal client base. A key factor in achieving this is to promote the products and services of the business through advertising. While digital marketing can possibly reach more people quicker, there are still some advantages of employing more traditional marketing methods.

1. Easy to reach local audience

When your target group of customers are the local consumers, then a radio ad is definitely one of the most useful marketing method to employ. It’s also one of the quickest ways to get your message across, as radio ads generally don’t take too long to be ready for airing over the local radio station.

2. Promotional materials can be kept and recycled

While online ads certainly don’t require the use of physical resources such as printing materials, posters and flyers have the sole advantage of being hard copies that can be taken anywhere and re-read anytime, even where there is no internet connection. Additionally, these promotional materials can be kept for reuse, or recycled.

3. It’s familiarity makes it easy to understand

With older folk already used to traditional methods of promotion, they don’t need much explanation as to what these promotional material are for. They can just simply accept a flyer or two, read it when they have time, and know that it’s an advertisement for a brand or a product. Digital marketing methods, on the other hand, might not sit well with older customers who have little idea how to navigate the internet.

4. Studies suggest that hard copy marketing are easier to process and recall

There have been studies aimed at determining whether paper marketing had an edge over digital media, or vice versa. In one such study sponsored by a Canadian entity, it was found that paper marketing was easier for the customer to process mentally and remember. This means that among those included in that certain study, participants reported being more inclined to remember what they read in an advertisement that was printed on direct mail, than they did on a digital ad.

5. It has a high and proven success rate

With everything going digital these days, it’s easy to wonder why traditional methods of marketing are still around. The explanation for that is simple: it’s tried and tested, and has a high success rate. Yes, online methods might reach a more global scale of promotion, but it’s not a guarantee of reaching all of your potential customer base.

Not everyone who might be interested in your product or service has access to the internet, or they might but they don’t really like going online.. They could also just as easily turn on their radios and listen to your radio ad.